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詳細資料ISBN:9781292152240 叢書系列:企業概論 規格:平裝 / 692頁 / 29 X 26 X 1 CM / 普通級 / 單色印刷 / 11版 出版地:台灣 內容簡介 THE RECENT EVENTS IN DOMESTIC AND GLOBAL ECONOMIES ARE PRESENTING UNPRECEDENTED CHALLENGES, EXCITEMENT, AND DISAPPOINTMENTS FOR BUSINESS–AND A NEED FOR A CHANGE IN INTRODUCTION TO BUSINESS COURSES AND TEXTS. BUSINESS ESSENTIALS CAPTURES THE WIDESPREAD SIGNIFICANCE OF THESE DEVELOPMENTS AND PRESENTS THEIR IMPLICATIONS ON BUSINESSES TODAY. THE ELEVENTH EDITION INCLUDES NEW REAL-WORLD EXAMPLES AND RESEARCH FINDINGS, HELPING STUDENTS TO SEE HOW ENTREPRENEURS ARE PUTTING INTO PRACTICE THE CONCEPTS THAT THEY ARE LEARNING, AND MAKING THIS TEXT THE MOST CURRENT AND RELEVANT ONE AVAILABLE ON THE MARKET TODAY.
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